Use the research
Your team or another partner takes it forward.
You use the findings and target accounts for the agreed next step. We prepare the handover for the people who will work with it.
Plan · market and account research
Choose where to focus. Know which accounts to pursue.
The question may be where a new product fits, which companies match an existing ICP or who is responsible for buying. We research the gaps and deliver work your team can use. If you want us to handle outreach too, we scope that separately.
A free 30-minute video conversation. No preparation needed.
Two ways to scope the research.
Plan is an independent assignment. We agree the questions, deliverables and how your team will use the work. Buying a campaign is optional.
Start with your commercial question
Bespoke research
A new product, a new market or accounts and decision makers that are difficult to find. We build on what you already know.
A fixed price for the agreed scope A defined analysis of an exportResearch from your customer records
Buying criteria, an estimate of the opportunity and an initial account selection to investigate, based on an export of your data.
€999 excluding VATBespoke research
Close the gaps that affect your next decision.
Your ideal customer profile may already be clear. A new product may still need a market. We use what is established and investigate the questions that determine where your team should focus.
The assignment can answer questions like these.
- Which market and customers fit the offer?
- We compare segments, investigate buying questions and give the ICP a sound basis. A market choice becomes a set of criteria your team can use.
- Which companies meet those criteria?
- We select target accounts and record why each belongs. That can require investigation beyond industry codes, LinkedIn or standard databases.
- Who is involved in buying, and how can you reach them?
- We distinguish sites, operators and buying roles, investigate useful business contact routes and show what is confirmed and what still needs checking.
Design the handover around the work that follows.
Before starting, we define the questions, research depth and deliverables. These might include market findings, selection criteria or researched accounts with the context sales needs. The assignment determines what is included.
We also agree how your team will use the findings and which information belongs in your existing tools. Research can be the complete engagement. Campaign execution is a separate agreement.
Bespoke work has its own fixed price and schedule. Depending on the question, a larger Plan takes between three weeks and three months.
Public sources across Europe, the UK, the United States and Canada can form part of the research. Finding a source or contact route does not confirm that an account needs to buy.
The €999 Plan
Make a useful decision from your customer data.
We work from an export of your existing customer records, with read-only access. This defined scope produces four concrete outputs.
- 01
Criteria for a suitable customer
Practical buying criteria for deciding which companies fit your offer, grounded in the customer knowledge and records you already have.
- 02
An estimate of the opportunity
An evidence-based view of the market or customer group, with the assumptions visible so your team can judge the basis for the decision.
- 03
The first 50 accounts to check
Prospects or existing customers selected for further investigation. The selection gives the work a direction; it does not establish a buying need.
- 04
An outline for a first Build
What an initial campaign would need to investigate and deliver, so you can assess whether that approach merits the investment.
Decide what happens next.
Useful research changes an account selection, message or approach. We connect the findings to the commercial question you started with, then agree how the work should move forward.
Run the campaign together
Agree which work we take on.
We define our share of preparation, outreach and follow-up, alongside your team's responsibilities. All paid Plan costs are deducted from a subsequent Build.
Explore the complete campaignChoose not to start
The findings may point elsewhere.
If the research offers too little reason to proceed, we explain why. The research remains paid work; there is no obligation to commission a campaign.
Buying criteria, relevant signals and customer knowledge also inform campaigns, qualification and customer growth. A Plan can establish where the next investment would be useful within that connected work.
Where research fits in our GTM systemWhich question needs answering first?
Tell us what you want to achieve, what you already know and what remains uncertain. We can discuss the research that would help and how your team could use it.
Request a Fit Call
A free 30-minute video conversation.
No preparation needed.