Skip to main content

About ClarityRev

Three founders, and the specialist your problem actually needs

Every engagement is led by one of us. The work that needs a specialist gets one, from a network built over years rather than a bench we need to keep busy.

DeliverabilityAd operationsData engineeringCRM architectureAI evaluationLEADS THE WORKWBAOne of them stays accountable, start to finish.

Scroll the diagram

§1The founders

Why the company exists.

Wesley, Bob and Adriaan founded ClarityRev.

We started it because of a split we kept running into from both sides. Hire a revenue consultancy and you get people who understand the commercial problem and cannot build the answer. Hire an automation shop and you get people who can build anything and have never had to hold a number. Between the three of us: years of selling, building pipeline, running campaigns and fixing the operations underneath them, and years of building systems and working hands-on with AI, including a long stretch when it mostly did not work.

That is the whole reason the company exists. Not to be a third category, but because the gap between those two is where most revenue work actually breaks.

One of us leads every engagement and stays accountable for it, from the first conversation to after it is live.

Fig. 1The split we kept running into, from both sides.
Revenue consultanciesKNOW WHAT SHOULD HAPPENReads the commercial problemNames the right outcomeCannot build the answerAutomation shopsCAN BUILD ANYTHINGWires any two tools togetherShips fastHas never held a numberTHE GAP

Scroll the diagram

The markThree bars on their own offsets, filling left to right. A signal, which is the thing the system exists to notice and carry.

§2How three people cover this much ground

We don't. Not alone

The core of an engagement is one of us. For the specialist edges, deliverability, ad operations, data engineering, CRM architecture, AI evaluation, we bring in the right person from a standing network rather than stretching ourselves across work we are not the best at.

We don't put a generalist on a deliverability problem because a generalist is who we had on the bench. An agency with fixed staff has a bench to keep busy, and that shapes what they recommend whether they intend it or not. We are not carrying that pressure.

On data and access

Specialists work under the same confidentiality and data-handling terms we do, named in the engagement agreement before anyone touches a system. If your procurement needs that in writing before a first call, ask and we will send it.

One accountable owner throughout. You are never handed to someone you have not met.

§3How to check us out

We do not publish client work on this site.

Most of what we build sits inside a client's revenue operation, touching their pipeline, their customer data and their commercial terms, and that is not ours to put on a marketing page.

What we will do is walk you through it properly. On a call we will take you through the actual work: what the problem was, what we built, what we refused to build and what it did afterwards. Where a client is happy to speak, we will introduce you.

Ask on the Fit Call. It is a normal request and we expect it.