Product and producer
A code on the packaging.
An approval number can lead through a register to the producer behind a private label. The site's permit record may then reveal proposed work.
Account research
Find the companies a standard search misses.
Which factory makes that private-label product? Who operates those hotels? What is changing at a customer you already supply? We connect sources and customer knowledge to give sales something useful to act on.
A free 30-minute video conversation. No preparation needed.
Where we can begin
With what you need to know.
- A new marketFind companies that fit your offer.
- An existing listInvestigate what is happening and who is responsible.
- Your own customersAssess changes alongside the account history.
Research across Europe, the UK, the United States and Canada.
An investigation, step by step
Two sites. One detail that changes the question.
The Bradgate Bakery consultation lists a different address from the site of the proposed additional wastewater treatment plant. For a maintenance supplier, knowing which site is involved changes the approach.
01 · The consultation
Madeline Road heads the record.
The Environment Agency published a Samworth Brothers Limited application for Bradgate Bakery. The consultation ran from 16 July to 13 August 2026.
This identifies the record. Finding the proposed work means reading the application itself.
Read the consultation02 · The supporting application
The additional plant is proposed at Ashton Green.
The April 2026 summary describes two sites. Sections 1.1 and 1.4 place the proposed additional wastewater treatment plant at Ashton Green.
The sources need not contradict each other. The consultation address alone is insufficient to locate the work.
Read the application summary03 · A route into the business
A contact route for suppliers.
Samworth's contact page provides a supplier enquiry route. It gives us somewhere to ask which team handles the installation and its maintenance.
A usable enquiry route does not establish a confirmed buyer for Ashton Green.
See the contact page
Sources checked on 16 September 2026. The application describes proposed work; the current project status needs further checking.
The account history gives a finding its context.
A colleague may already be speaking to the business. There may be an open proposal, or the site may belong to an existing customer. That context changes what should happen next.
- 01
Check the source and company
We match the finding to the right company or site and retain the source and date.
- 02
Check the relationship
We draw on existing CRM records, earlier conversations, order history and your team's knowledge.
- 03
Record the next step
We record the next step, owner and context in the agreed tool: a sales question, further investigation or a later return.
What the conversation reveals informs account selection and the next approach. We use that feedback to improve campaigns, qualification and customer development.
How signals inform the connected GTM systemDifferent markets leave different clues.
Hotel and operator
The hotel's booking terms.
The contracting entity and business register can show that several hotel names share an operator.
Existing customer and change
A new production site.
An announcement means more alongside current orders and the account manager's knowledge. It can lead to a specific question about the new site.
Keep four questions separate.
A long list is of little use when sales cannot tell why an account belongs. We make the reasoning behind each selection visible.
- Does the company fit?
- What does it make or do, at what scale and for whom? Assess it against your offer and ICP. If the profile is still open, agree the market research needed to define it.
- Is deeper research worthwhile?
- The potential value of a customer determines how much investigation makes sense. Agree the questions and depth before starting.
- Is there a relevant reason to approach?
- Check the source, date and connection to your offer. A change can give you a reason to ask a question or investigate further.
- Is there a confirmed need?
- That requires contact with the company. A permit, job advert or click may be a clue. Need, budget and a buying decision require their own confirmation.
Give the research a clear purpose.
Together, we agree what needs answering and how much investigation is worthwhile. We record unresolved questions alongside the sources and findings, so your team can assess the work.
Software helps search and organise. We assess what the information means and whether it is useful for the next step.
Within a campaign
The agreed research is included in the fixed Build price. During the campaign, new information helps us adjust the work.
The complete campaignAs an independent assignment
Plan investigates agreed market or account questions. Your team can use the handover without buying a campaign. The research has its own scope and price; all paid Plan fees are credited against a subsequent Build.
Research options with PlanWhich companies do you need to understand?
Tell us which customers you want to reach and what you still need to find out. We can discuss where to start and whether deeper research is worthwhile.
Request a Fit Call
A free 30-minute video conversation.
No preparation needed.