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A system that tells your team who to call this week, and why

It starts from who really buys from you, not an industry code. It watches every company that fits, and every customer you already have, for the moment one becomes worth a call. And it puts that call in front of the right person, reason attached, in whatever your team already opens.

Have us work out who buys from you and hand you the list of every company worth your effort. Have us build the whole system, from the targeting to the outreach to the ads to the CRM under it, and hand it over working. Or, once it is built, have us keep it right every month, so November's list is as good as March's.

See it in your industry

  • Planfrom €999credited in full against a Build that followsStart with Plan
  • Buildfrom €7,490one thing watched, one list, the people it lands on · fixed price, written scope, inside five working days of the call
  • Runfrom €1,999 a monthno minimum term

Stage 1 of 3

Plan

Who to sell to, and every company that fits. Written so anyone can build from it.

At the end of Plan you own a document. Not a strategy deck: a specification your own engineers, another firm, or we could start building from on Monday, starting with what pays back soonest.

  1. 1Who buys from you. Worked out from what you won and what you lost rather than from an industry code, and written as rules a person can apply.
  2. 2Every company that fits. Your market mapped company by company against those rules, from whatever source covers it: for some industries a standard provider, for others a trade register, a permit database or a job board.
  3. 3The part you have never touched. Sorted out from your customers, your open quotes and the ones you spoke to once, and split by person or territory so it is somebody's job rather than everybody's.
  4. 4What to watch for. Which changes have predicted business for you specifically, tested against your own history rather than bought from a list. And what your competitors are doing that changes any of it.
  5. 5The target list. With names in it, and who owns each one.

What changes. You know how many companies are worth your effort and which ones, instead of an analyst number unrelated to your business. Everything built after this stops being a bet.

If you already know what to build, skip this.

The scope and the fixed price for a Build are free, inside five working days of the call.

If you do not, Plan starts at €999.

A read-only export of what you have, two weeks, and back comes a document with four things in it. Who buys from you, written as rules. How big the opportunity is, as a number you can defend. The first 50 names worth a call, from your market or your own customers, so you can check the rules against companies you know. And the first thing worth building, specified, with a fixed price on it. The full Plan, with every name in it, is quoted on the call and takes three weeks to three months. Whatever you pay for Plan comes off the Build that follows it.

Start with Plan

Stage 2 of 3

Build

The system that finds who is worth your effort, reaches them on whatever they answer, and keeps what is moving from stalling. Built in your tools, in your name, handed over working.

At the end of Build you own a working system in your own accounts, on contracts in your name, that your team can run without us.

The smallest Build is one watchlist: one thing watched, one list, the people it lands on. Live in three weeks from the day we have access, from €7,490, at a fixed price written into the scope before you commit. Something of yours is live inside the first month whatever the size. Then six to ten weeks of running it beside you, inside the price, until it passes the test in your scope: it has done the job unattended for a set stretch, your person has run it, and it has been checked against real cases. Then it is yours.
  • It starts with the list.

    Every week, the accounts worth your team's time, each with the reason attached, landing where your team already looks. If that is a CRM, it lands there. If it is an inbox, a shared sheet or the ERP, it lands there instead.

  • Around the list, as much or as little as your market needs.

    Outbound in your name across email, phone and LinkedIn, when you switch it on. Paid campaigns and retargeting built from the same account list, so the ads reach the companies your team is working and nobody else. Content aimed at what your buyers ask, read out of your calls rather than guessed. The positioning and the words per segment that all of it runs on. And the CRM, the data and the reporting that make any of it measurable. Go-to-market is not a list and an email sequence. It is every route from the companies worth your effort to a conversation, and we build whichever of those routes your market answers.

  • What it watches depends on who you sell to.

    For a wholesaler, the customer whose orders have slowed against their own rhythm. For a software company, the trial account that just added six seats. For a manufacturer, the RFQ that went quiet after the sample was approved. For a contractor, the developer's announcement, months before a bid list exists. For a staffing firm, the old client whose careers page has four openings today, one of them open for 30 days.

  • Nothing goes out in your name unless you switch it on.

    The system's job is to find and to hand over. Whether it also sends is written into the scope, and by default it does not.

What it is made of. 13 parts in four groups. Tap any of them for what it does and what it looks like in your industry. Most builds use five or six, and the scope names which.

What it does

Signal detection

Watches the accounts on your list, and your own customers, for the moment something changes. From your own data first: a customer whose orders slowed against their own rhythm, a quote that went quiet after approval, a trial that added seats. From outside: a job ad for the role a company only opens when it has your problem, a new site, a new manager, news, a planning application in Europe or a plat filing in the US, a public contract award naming the incumbent and the date it ends. For a wholesaler, the strongest signal is the absence of an order. For a contractor, it is the developer's announcement, months before a bid list exists.

What changes. Your team works the people worth its time this week, with a reason for each, instead of 200 names without one, and the list appears every week with nobody assembling it. The email, the ad and the call reach the same companies and say the same thing. And what you are chasing reflects what happened, not what somebody remembered to type.

Recognise the shape? 25 minutes is enough for both of us to know whether there is a build here.

Request a Fit Call

Stage 3 of 3 · monthly

Run

Kept right as your market moves, by the person who built it.

Run is what happens after Build if you would rather not own the running of it. Most teams take it themselves, and that is the ending we build toward. The ones who keep us do it because a system like this is right in March and wrong by November unless somebody is watching, and they would rather that somebody was the person who wrote the rules.

What we do each month.

We watch it, and if something breaks you hear it from us before a prospect does. We retune it, because signals decay and the profile that fitted in spring is off by autumn. We change the logic on what produced what you won, not on what was busy. We add a part when a new problem shows up. And we switch off what stopped earning its place, because a rule nobody acts on is noise with a cost attached.

The same person, every month.

The one who built it, on a call on the same date, with a written note of what fired, what changed, and what we changed in response. That is only possible because we run a small number of these at once, and when we are full we say so.

One thing we will not do.

We only run what we built. To stand behind a system you have to know why every rule in it is there, and there is no way to learn that from outside. If you have something running already and want us on it, the route is a Plan against the system you have: a few weeks, paid, and at the end a written read on what is working, what has quietly stopped, and what it would take.

What changes. November's list is as good as March's, and your team never has to notice that it stopped being.

Monthly, from the day you have it, with no minimum term. From €1,999 a month.

AI Workflows

The other kind of problem.

Everything above assumes the answer is a system that finds you work. The other half of what we do is AI inside work your team already does, in the tools they already have: the CRM nobody updates, the report somebody rebuilds every Monday. Different problem, different page, and a Build often ends with two of them inside it.

See AI Workflows

Before you book

Questions

Plan starts at €999 and comes off the Build. Build starts at €7,490, which is one watchlist, and Run at €1,999 a month. Where yours lands above that depends on how many segments you sell into, where your history lives, and how many of your systems have to talk to each other. You get the actual number for nothing: a written scope with a fixed price against it, inside five working days of the call, and you can take it anywhere. Tools and data sit outside it, at what we pay or in your own name, and we take no commission from any provider.

Inside. HubSpot, Salesforce, Bullhorn, Exact, SAP Business One, Clay, Apollo, Gong, Procore: if you have it, we wire it. If it is badly adopted, that is usually the first thing we fix, not a reason to replace it. We only introduce a tool when the work genuinely needs one, we write into your systems rather than beside them, and we take no commission on any of them, which is why we can tell you when you already own the answer.

Not unless you switch that on. Some markets answer email and some markets are a phone call from a person who has known the buyer for ten years, and we would not put a machine between those two people.

It usually is, and that is a scoping fact rather than a disqualifier. Only two things stop a build: nothing recorded at all, and a system nobody has admin access to any more. Everything else is work with a number attached, and you get that number in week one rather than in week six. Two wholesalers with the same problem got different builds because one had six years of order lines and the other had a spreadsheet per branch. The second one still got built.

Your team takes it, and that is the normal ending rather than the fallback. It runs in your systems under your logins, none of it calls us, the configuration is written down so somebody who was not there can follow it, and the decision logic is in language whoever settles arguments between sales and marketing can read, rather than in a query only we can open.

Then the first thing we do is find out whether it does. Three of the four answers we look for first end without a build, and one of those is switching on what you already pay for. We take no commission from any vendor, so there is nothing in it for us in the answer being a purchase.

A read-only export, about two hours in week one from whoever administers your systems, and one person who can settle a definition without asking three other people. That last person is the honest variable in every schedule we have ever run. The load is front-weighted: week one is the expensive week for you and the rest is not.

Yes. The smallest Build is one watchlist, live in three weeks from access: one thing watched, one list, the people it lands on. That is the €7,490 Build. Plan is smaller again, from €999, and at the end you own a document you can take to your own engineers, to another firm, or back to us. Some stop there and build it themselves; some come back a year later. Both are fine, and both are why it is written so anyone can build from it.

Alongside, normally. What we build is a system that decides who is worth contacting and why; what a campaign agency does is the contacting. Those are different jobs and the second one works better when the first one exists. If the honest answer is that you are paying two firms for the same work, we will say so.

Sometimes yes, and we would tell you that on the call. If this work is permanent, continuous and yours forever, hire; an agency is the wrong shape for permanent work. But a hire takes four months to find and cannot be stopped at the end of any month. The other three things companies do instead

Then you hear it in week one and you decide, rather than reading it on an invoice in week six. All eight commitments

At the end of any month, with no minimum term, no notice period and no exit fee. What we owe you if we are the ones who stop

Fit Call

Twenty-five minutes, and you will know.

Not a demo, not a pitch, not free consulting. Sometimes the next step is nothing. We hold calls in European and US hours, and two of us are on every call. One of the two is your contact from then on, and the work is done by all three of us.